Television adverts are irritating at the best of times, but are now becoming doubly irritating as advertisers adopt government doctrine so that now double glazing will reduce your carbon footprint, margarine will stave off obesity and expensive yoghurt will stop your arteries clogging (whilst filling your plastic recycling bin with piss-little pots). But at least these advertisers are only trying to sell us something.

Worse are the endless begging adverts and health warnings paid for by our taxes funnelled to on-message charities like, for example, ASH, which received a total of £11,143 from the public and £320,400 from the government, or like Alcohol Concern, which received nothing from the public but over £400,000 from the Department of Health.

Worse still are the ones brought to us direct by gov.com. Presently we’re being bombarded every evening by the low fat healthy living message from the Morph’s Plasticene family. This message is delivered with such teeth-filing dumbed-down patronising nanny-state knows best subtlety I want to throw a brick through the screen. Apparently healthy people eat carrots and apples and dump burgers in the bin. Healthy people walk rather than use the ‘comfy car’ or the ‘more comfy bus’ (The message here of course that those who use the bus are less reprehensible than those who use a car).

Then, this morning I discover two full-page spreads of this dreck in two national newspapers. Obviously the budget for ramming home gov.com statist tripe will be the last to be cut as the country goes into financial meltdown. I mean, gov.com has £75 million to throw at this, but only just managed to scrape enough together for drugs to stop people going blind.

They just won’t stop, will they? They just won’t be satisfied until we are all good little low-carbon carrot-eating robots obedient to nanny state for every minute of our lives.